Yuki's Emoticon Study

Cards (6)

  • Aim
    To find out if there is a difference in interpretation of emotions in Japan and America
  • Method
    6 emoticons were shown with different combinations of eyes and mouth - sad, neutral and happy. Participants were asked to rate the faces in terms of their happiness from 1-9
  • Results
    The Japanese rated faces with the happier eyes as happier, whereas the Americans rated faces with the happier mouths as happier - even with sad eyes
  • Conclusion
    There are cultural differences in the way we interpret facial expressions. Japanese people may use eyes to judge emotions as cultural norms lead to them hiding emotions - but its hard to control our eyes this way
  • Weakness
    In everyday life we exhibit a range of emotions - not just happiness. Therefore these results cant be generalised for all emotions
  • Weakness
    Emoticons leave out other key facial features that we use to judge emotions - like forehead wrinkles. However, research with human faces found similar results