Black Panther

• European powers colonised African countries

  15th-20th century
• The Black Panther Party was a political active group established to provide armed meeting of police
• Traditional industry marketing


  • Dominated by white males
  • Non-white characters often sidekicks
• 360-degree marketing campaign


  1. Pepsi cans

  2. Buses

  3. Trailers

  4. Merchandise

  5. NBA

  6. Superbowl

  7. Lexus

  8. Fashion show

  9. Social media
• The trailer for the film got 113m views on YouTube
• The film was the most tweeted about film of 2016 with 35m tweets
• In 2016, the Oscars so white drew attention to the lack of diversity
• Afrofuturism


  Economic and political movement that combines elements of science fiction, historical fiction, fantasy, Afrocentricity, and magic realism with non-Western cosmologies in order to critique the present-day dilemmas of people of colour, and to examine the possibilities of the future
• Barack Obama (2004-2017), America's first African-American president, created many initiatives that aided minority and women's groups
• Donald Trump vowed to reverse many of these initiatives
• When Disney bought Marvel, they agreed to minimal creative influence over Marvel products
• The film was rated 12A by the BBFC for violence, bad language and nudity
• Black Panther was the 17th film in the Marvel Cinematic Universe, which is the highest-grossing film franchise
• The film was directed by Ryan Coogler
• The film had a huge opening weekend in the USA, grossing over $1 billion
• The film won three Oscars for Costume, Production design and Original Soundtrack