Mid-Term(1)

• Promotion : Techniques sellers use to encourage people to buy their product or service.

  
  

  Promotion Mix : Mix of promotional tools a company uses.
• Integrated marketing communications (IMC) - a marketing strategy that combines all marketing activities to achieve a common goal.
• Uses of IMC:

  
• Traditional Promotional mix is made up of 4 main units:

  
• Steps in a promotional campaign:

  
• Advertising : Paid, nonpersonal communication by media that is directed to individuals in relation to the message.
• Propaganda : nonpersonal communication without targeted individuals (to the public).
• Major categories of advertising :

  
• Trade Advertising : Advertising by manufacturers to wholesalers and retailers.
• Impact of Advertising :

  
• Advantages and disadvantages of different advertising media :

  
• Steps in launching a direct-mail campaign :

  
• DVR's and on-demand services challenge TV advertising because viewers can skip ads.
• Product Placement : Putting products into TV shows, movies, and video games where they can be seen.
• Infomercials : Full-length TV program designed exclusively to promote a product or service.
• Online advertising : Attempts to get a customer to a website so that he may learn about a product.
• Interactive Promotion : Form of promotion where the buyer works alongside the seller to achieve a desired result.
• How to avoid losing customers due to a bad website :

  
• Advantages and Disadvantages of different advertising media :

  
• Social Media Advertising :