Frozen II case study

• Frozen 2


  Film released in 2019
• Frozen 2

  • Produced by Peter del Vecho
  • Directed by Chris Buck and Jennifer Lee
  • Stars the voices of Kristen Bell and Idina Lopez
• Production companies


  Walt Disney Animation Studios and Walt Disney Pictures
• Distributor


  Walt Disney Studios Motion Pictures
• Frozen 2


  Sequel to Frozen (2013)
• Released in the United States

  November 22nd 2019
• Budget of $150 million USD
• Box office received $1.45+ billion (3rd highest grossing film of 2019)
• Frozen II grossed $477 million in the United States and Canada and $976 million in other territories, for a worldwide total of $1.45 billion
• Film was translated into 46 languages, able to reach a wider audience, maximise profit
• Premiered in Hollywood, Los Angeles


  November 7th 2019
• First trailer released for Frozen II


  February 13 2019
• Trailer viewed 116.4 million times in the first 24 hours, it was the most watched animated film trailer until the teaser of Inside Out 2 in 2024
• Disney partnered with 140 other brands worldwide to promote Frozen Il, the highest number of brands for a Disney animated film
• They marketed Frozen Il in the U.S. through internal and external partners, including Enterprise Rent-A-Car, McDonald's, and Lego
• To support the film's marketing campaign, the lead voice cast made several public and televised appearances
• In November 2019, the lead voice cast's schedules were so full that Kristen Bell said: "Time was not there"
• Walt Disney Studios Home Entertainment released Frozen II for digital download


  February 11, 2020
• Walt Disney Studios Home Entertainment released Frozen II on Blu-ray and DVD


  February 25, 2020
• The film, initially scheduled to premiere on Disney+ on June 26, 2020, was moved up to March 15 in the United States and March 17 in Canada, the Netherlands, Australia, and New Zealand due to the COVID-19 pandemic
• Megan Harding (who had directed a 2014 making-of ABC television special about Frozen) reached out to Disney Animation about documenting the production of Frozen II
• With the company's cooperation, Harding, working with Lincoln Square Productions, commuted from New York City to Burbank, California and shot 1,300 hours of footage in 115 days between December 2018 and the November 2019 world premiere
• She edited the footage down to six episodes, about 35 to 45 minutes long
• Disney Animation knew that Harding intended to take a "fearless" and "honest look" at the filmmaking process; her crew was asked to leave only once, when the production team wanted to decide the mysterious voice's identity
• The documentary series, Into the Unknown: Making Frozen II, was released on June 26, 2020
• Deadline Hollywood calculated the film's net profit as $599 million, accounting for production budgets, marketing, talent participations, and other costs; box office grosses and home media revenues placed it second on their list of 2019's "Most Valuable Blockbusters"
• About 800 people, 80 of them animators, were involved in the production of Frozen II