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Market segmentation
Business
33 cards
Cards (50)
Internal
sources of
finance
Generated from
within
the business
Internal
sources of finance
Personal
savings
/owner's
capital
Retained
profit
/
reserves
Sale of
assets
Personal
savings
/owner's capital
Retain
all control over the business
Limited by the amount of personal
savings
available
Retained
profit/reserves
Don't have to pay
interest
Shareholders may expect
dividends
instead of
reinvestment
Sale
of assets
Quick way to turn fixed
assets
into
cash
Lose the asset and ability to
use
it for
production
External
sources of finance
Obtained from
outside
the business
External
sources of
finance
Family and friends loans
Bank
loans
Bank
overdrafts
Peer-to-peer
funding
Leasing
Trade
credit
Business
angels/venture capital
Crowdfunding
Government
grants
Issuing shares
Family and friends loans
More
personal
connection, less
assurances
required
Potential to
damage
personal relationships if unable to
repay
Bank
loans
Don't
dilute
ownership, but may require
collateral
Have to pay
interest
Bank
overdrafts
Flexible
, only pay
interest
on amount borrowed
Higher
interest rates than loans
Peer
-to-peer funding
Potentially better
deals
, but less security and
regulation
Leasing
Helps manage
cash flow
, but don't own the
asset
May end up
paying
more than
buying
outright
Trade
credit
Boosts
working capital
, but suppliers also want prompt
payment
Business
angels/venture capital
Bring expertise, willing to take more risk
Require large equity stake in business
Crowdfunding
No
collateral
or rigid agreement, but challenging to persuade people to
contribute
Government grants
No
repayment
required, but
difficult
to access
Issuing
shares
No repayment or interest, but
dilute
control and may require
dividend
payments
See all 50 cards