english

• Relevance 

  • connection with its surrounding context. Also measures level of importance.
• Truthfulness

  • being honest
• • Absolute - true at all times
• • Correspondence shows what happens in reality
• • Cohesion - internal consistency, holds text together and gives it meaning
• • Universality -applies to everything and everyone
• • Objectivity independent from anyone’s feelings or biases
• Validity

  • Reasons that support a conclusion
• Fallacy

  • Errors in reasoning.
• • Faulty Logic false reasoning/imperfect reason
• • Unsupported fact -claims that aren’t backed up w evidences
• • Emotional appeal- solicits emotional response in order to win an argument
• • Name Calling
  • Negative labelling.
• • Glittering Generalities
  • Usage of virtue words to link someone to a positive symbol.
• • Transfer
  • Links something to someone well-respected.
• • Testimonial- Links something to someone who is a public figure.
• • Plain Folks- Attempt to convince the audience that he/she is one of them.
• • Bandwagon
  • “To not miss out”
• • Card-stacking/Selective Omission
  • Highlights the positive aspect.