a formal document that contains background information about the intended opportunity and key participating members, in addition to describing and detailing the strategies and resources that will be employed to attain business goals
“it is a decision-making tool that can be used to assess the viability of a new venture and chart a course for achieving goals while assessing and balancing risk tolerance”
5 major contents areas of business plan:
Background and general information
Marketing
Operations
Finances
Discussion or narrative of the decision-making criteria used to accept or deny the business venture
Business profile
“generally a narrative that expounds on the mission and vision of the organization”
should be parsimonious, completed within one page, and verbally expressed in less than 1 minute, but preferably around 30 seconds
should define and describe the intended business, program, or project, and its niche in the marketplace
emphasis should be placed on how goals are to be achieved, and a time schedule of when these goals are expected to be achieved
Goals are expected to be achieved through:
Gannt charts
Action plans
Products and services
should clearly describe the products and/or services the business will provide
should address research and development efforts involved in design and development, and the need for and benefits of the products/services to consumers
Market analysis and strategies
one of the most important elements of a business plan
should include: description of the industry, description of the specific sector in which your business intends to compete, SWOT analysis, competitive analysis
location and access
Market analysis and strategies includes:
description of the industry
description of the specific sector in which your business intends to compete
SWOT analysis
competitive analysis
Operations and management
should include personnel and organizational structure; work environment and workflow; and resources
types of organizations - virtual, horizontal, hierarchical, matrix
Virtual organization
refers to an organization that outsources as many services as possible and employs only essential, core employees
Horizontal organization
aka “flat” organization
refers to an organizational structure with few or no levels of intervening management between staff and managers
Hierarchical organization
refers to an organization wherein every entity, with limited exceptions, is subordinate to at least one other entity
Matrix organization
uses a team structure wherein team members are brought together from different disciplines and departments within the organization to work together on a project or process
Financial and economic assessment
Should include an economic analysis describing a complete assessment of the economic environment of the proposed business or program including proforma cash flow statement and other start-up costs
5Cs of credit
Cost of sales
costs related to the sale of the product
Professional fees
costs related to legal and accounting matters
Technology costs
costs related to information technology
Administrative costs
costs related to daily operation of the business
Sales and marketing costs
costs related to marketing and advertising
Wages and benefits
costs related to personnel
Business plan and summary
should conclude with a brief summary or conclusions section that highlights critical elements of the plan
Sole proprietorship
is an unincorporated company that is owned by one individual only
it is the simplest of the types of businesses, it also offers the least amount of financial and legal protection for the owner
Partnership
is a business owned by two or more people
General partnership
is the easiest type of partnership to form
every partner is considered as participating in the operations of the business, and there is unlimited liability for every partner
means that every partner’s personal assets can be used to repay the liabilities of the partnership
each partner is responsible for every other partner’s actions
Limited partnership
has at least one general partner
general partner takes on unlimited liability for the partnership and manages the operations of the company
limited partners only take on as much liability as their financial stake in the business
Limited liability partnership
are similar to general partnerships, where multiple partners are each responsible for the operations of the business
partners are not personally responsible for the actions of other partners or the debts of the business
this type of business is often restricted to certain professions, such as lawyers or accountants
Limited liability company
one of the most flexible types of businesses
combine aspects of both partnerships and corporations
they retain the tax benefits of sole proprietorships and the limited liability of corporations
are able to choose between different tax treatments
benefit from limited liability status
Corporation
are a separate legal entity created by shareholders
incorporating a business protects owners from being personally liable for the company’s debts or legal disputes
more complicated to create, as compared to the other three types of businesses
exist as a legally separate entity, will continue to exist even if the owner of the business passes away
C corporation
most common form of incorporation
is taxed as a business entity and owners receive profits that are then also taxed individually
S corporation
similar to a C corporation but may only consist of up to 100 shareholders
are pass-through entities like partnerships, so profits are not taxed twice
Non-profit corporation
often used by charitable organizations,
are tax exempt
all forms of incoming cash flow must be utilized to spend on the organization’s operations or future plans
“A goal without plan is just a wish” – Larry Elder
eBay
started as sole proprietorship that eventually converted to a corporation
Hewlett-Packard (HP)
began as partnership between 2 friends that eventually incorporated in 1947
Chrysler
has maintained its status as a limited liability corporation since its inception
Apple
continues to exist despite one of its co-founders passing away