PurCom

• Message


  The final concept of the idea formulated by the sender. It may come in various forms.
• Purposes of messages sent by different sources

  • To inform
  • To entertain
  • To persuade
• Text


  Not limited to something written down. A text can be a film, an artifact, anything in language and culture that conveys meaning.
• Multimodal text


  The creative use of more than two communication modes to deliver meaning. It may include words, gestures, sound/music, photos/images, and verbal language.
• Types of multimodal texts

  • Paper-based (picture books, textbooks, graphic novels, comics, posters)
  • Live (convey meaning through combinations of gestural, spatial, audio, and oral language)
  • Digital (film, animation, slide shows, e-posters, digital stories, podcasts, web pages with hyperlinks)
• Five semiotic systems

  • Linguistic (vocabulary, generic structure, grammar of oral and written language)
  • Visual (color, vectors, viewpoint in still and moving images)
  • Audio (volume, pitch, rhythm of music and sound effects)
  • Gestural (movement, speed, stillness in facial expression and body language)
  • Spatial (proximity, direction, position of layout and organization of objects in space)
• Web-based presentation


  A presentation that can be played, viewed and presented using a web browser
• Four best web-based presentation software

  • Custom Show
  • Slides
  • Zoho Docs
  • Prezi Business
• Target audience


  The person or group of people the writer is aiming for or trying to reach
• Critical listening


  The process a listener goes through using careful, systematic thinking and reasoning to see whether a speaker's message makes sense in light of factual evidence
• Advertisement


  Any public notice, as a printed display in a newspaper, short film on television, announcement on radio or online, designed to sell goods, publicize an event, etc.
• Numerous types of advertisements

  • Print ad (uses different colors, images, logos and slogans)
  • Radio ad (uses music, human and non-human voices, sound effects, and jingles)
  • Television ad (uses elements of the print and radio ads including videos to tell a story)
  • Online ad (uses the features of the print, radio and television ads, with a component of customer feedback that can instantaneously communicate comment about products or services)
• Journalistic photography


  A form of multimodal text which uses a combination of meaning-making systems
• Visual arts


  The arts created primarily for visual perception, as drawing, graphics, painting, sculpture, and the decorative arts as opposed to music, drama, and literature
• Components of visual arts analysis

  • Context (information relevant to the creation of the artwork, including the time period and the artist's background)
  • Form (the artwork's formal elements such as color, line, texture, size)
  • Content (the issue or subject matter addressed in the artwork)
• Purposive Communication


  Convey ideas through oral, audio-visual, and/or web based presentations for different target audience in local global settings using appropriate registers
• Presentation skills


  Cover your stance on stage and your public speaking ability, but it also includes the structure of your presentation and the technology or medium you use
• Communication aids


  Visual support that presenters use to make their presentation interesting and effective
• PowerPoint


  • The most popular communication aid used by presenters because it is one of the first visual aids to date
• Google Slides


  • Can be presented online or offline while collaborating with a small group. The owner, usually the presenter, can give people access to the presentation
• Prezi


  • A template-based communication aid. You can choose a template and map important details of your presentation
• Canva


  • A template-based online platform initially used for designing printed materials for business and media kits
• Visme


  • A cloud-based presentation tool perfect for business presentations. Its drag-and-drop method engages the audience
• Haiku Deck


  • People who like simple presentations may check this platform. The images in its library are of high quality
• Pitcherific


  • A template-based platform can aid you in tracking the time of your presentation, allow you to practice your presentation and help you create the content of your presentation
• Powtoon


  • A presentation aid using animation. Companies use this for explainer videos, it can also serve presentation purposes
• Videoscribe


  • If you need to explain something while presenting, you may use this platform. It is similar to using whiteboard while presenting, but instead of writing it, you design the content
• Smartphone app


  • Today's must-have gadget because of the many things it offers, like the different applications that could almost turn your phone into a computer
• Persuasive communication


  Trying to influence the way someone thinks or behaves
• Elements of persuasive communication

  • Pathos - to appeal to the feelings and emotions of the audience or to show empathy
  • Ethos - to show the character of the speaker as credible and worth listening to
  • Logos - to demonstrate the extent of knowledge of the speaker that the audience believe or her to be well-informed about the topic
• Proposition


  A statement or assertion that expresses a judgment or opinion
• Types of propositions

  • Proposition of fact - when you try to establish that something "is or isn't" or is "true or false"
  • Proposition of value - when you focus on persuading an audience that something is "good or bad," "right or wrong," or "desirable or undesirable"
  • Proposition of policy - when you advocate that something "should or shouldn't" be done
• Argumentative communication


  The process of presenting and defending a viewpoint in a clear, structured, and persuasive manner
• Defective evidence

  • Misuse of facts - occurs when an argument asserts a falsehood
  • Inappropriate evidence - presented unsuitable proofs when having argumentative communication
• Defective patterns of reasoning

  Evidential fallacies - arise from a misunderstanding of the nature of evidence, or from a disparity in the strength of one's belief/disbelief and the degree of evidence supporting that belief/disbelief
• Slippery slope


  Occurs when someone makes a claim about a series of events that would lead to one major event, usually a bad event
• Red herring


  Involves the raising of an irrelevant issue in the middle of an argument, derailing the original discussion, and causing the argument to contain two totally different and unrelated issues
• Flawed proofs


  The arguer takes a lack of evidence for a conclusion as if that conclusion is definitely wrong