abnormal behaviours are statistically rare or uncommon as opposed to normal behaviours are statistically common - useful when characteristic can be reliably measured - makes it possible to analyse what is regarded as statistically uncommon using normal distribution - curve shows proportions of people who share behaviours - human characteristic, majority of scores cluster around average, further above or below average, fewer people achieve score - anyone who falls outside normal distribution (5%) perceived as abnormal e.g. having lower IQ