2. Technology and Business

• Technology changes rapidly and can have an impact on how businesses operate and the products or services they can produce
• Types of technology used by business


  • E-commerce (M-commerce)
  • Social media
  • Digital communication
  • Payment systems
• E-commerce


  The process of using the internet to carry out business transactions
• Social Media


  • Covers a number of channels so gets a wide reach
  • Various mediums (text, photos, videos)
  • Global, relatively cheap and quick!
  • Great for communicating with customers
  • Important to watch to monitor trends
  • Good customer service responding to complaints
  • Positive and negative reviews and star ratings
• How digital communication is used


  • Marketing communications
  • Customer service
  • Ordering products
  • Booking services
  • Customer questions
  • Responding to complaints
  • Real-time updates
  • Remote working
  • Global expansion
• Types of technology used by business


  • Digital communication
  • Email
  • SMS (text message)
  • Website
  • Social media
  • Mobile apps
  • Video calling
  • Cloud file-sharing (e.g. Teams)
  • Payment systems
• How technology influences business activity


  Technology has a huge positive impact on the way businesses operate and trade, particularly in these three main areas: Marketing mix, Costs, Sales