MIL

• Media Language

  is how the meaning of a media text is conveyed to the audience. It is conveyed through media codes and conventions

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• The system of signs and symbols in media is called Media Codes while Media Conventions refers to the generally accepted ways of presenting messages in media.
• Signs and Symbols in media texts are 'polysemic' means they are open to many interpretations.
• Genre

  refers to a class or category or artistic endeavour having a particular form, content, technique, or the like.
• Three types of media codes

  • Symbolic code
• Three types of media Codes #2

  • Technical codes
• Three types of media codes #3

  • Written codes
• Symbolic code

  It uses codes and symbols to convey an underlying message—the objects, settings, body language, clothing, and other similar factors.
• Settings

  it is the time and place of the narrative. Your setting must always fit your message.
• Mise-en-scene

  These are the descriptions of all the objects within the frame of the media product and how they have been arranged. It include set design, make-ups, costumes, accessories, and props.
• Acting

  Actors portray characters in media products and contribute to character development, creating tension or advancing the narrative. It portrays a character through appearance, gestures, facial expressions, and vocal delivery.
• Color

  It has strong connotations. Every color elicits a different and unique emotional response in the viewer thus when produce media, you have to be clever with you color choice.
• Red

  Passion, strength, power, danger
• Yellow

  happiness and intellect
• Gold

  wealth, prestige, and wisdom
• Black

  Power, elegance, mystery,and death
• Green

  safety, healing, and money
• Orange

  Joy, enthusiasm, and encouragement
• Purple

  Power, luxury, and ambition
• white

  purity, perfection, and safety
• Blue

  Stability, trust, and health
• Brown

  Confidence and casualness
• Pink

  romance and feminism
• Technical codes

  it refers to the ways in which equipment is used to tell the story.
• -Technical codes

  • Camerawork - it refers to how the camera is operated, positioned, and moved for specific effects.
• Camera shots

  • Close up - a close-up frames the subject at a close range to show a detail. This is highly framed and takes up most of the screen. It usually used to frame a character's face in order for the audience to see what type of emotions is being conveyed
• Camera shots

  • Extreme close-up - an extreme close-up frames the subject precisely to emphasize the specific portions of the body. It is often used to reveal horror in a subject like an extreme close-up of the actors' mouth as they scream.
• Camera shots

  • Medium shot - a type of camera shot that shows the actor approximately from the waist up. This is used if the person is doing something with their hand movements.
• Camera shots

  • wideshot - is also called a long shot. it is often used as an establishing shot in films as it normally sets the scene in the character's place within it. This camera shot shows that the full length of the subject while including a large amount of the surroundings are of film sets.
• Basic camera angles

  • eye level - this is used when the subject is at eye level. It can result in a neutral perspective not superior or inferior.
• Basic camera angle

  • low angle - It frames the subject from below their eye line. It emphasizes the power dynamics between characters. Low angle camera shot are perfect for signaling superiority or elicit feeling of fears and dread.
• Basic Camera Angles

  • over the shoulder - it is a camera angle used when the camera is placed above the back of the shoulder and head of the subject. It is most commonly used to present conversational back and forth exchange between two subjects that connotes a closer relationship between two characters.
• Basic Camera Angles

  • high angle - The camera points down at your subjects. It usually creates a feeling of inferiority or looking down on your subject. It is versatile shots that can be used in many situations, like to make a character seem vulnerable and powerless.
• Basic camera angle

  • ground level - the camera height is at ground level with your subject. It is used to feature a character walking without revealing their face.
• Basic camera angle

  • dutch angle - the camera is landed to one side with the horizon's lines tilted, you can create a send of disorientation and add a stabilized mental state or increased the tension.
• Basic camera angles

  • overhead angle - it is from above looking down on the subject. These are typical shots from 90 degrees form above. It is great for providing a perspective on a scene either neutral or divine point of view.
• Basic camera angle

  • aerial shot - it is a shot mostly taken from helicopter or drone, it captured from way up high that established a large expanses of scenery.
• Technical code

  • audio/sound - media language involves the use of sound and music to convey meaning and often to work emotional impact of a scene, a change in sound will affect the overall mood of a video
• Technical code

  • audio/sound - meanwhile, for radio production, sound effects are one of its most important elements because it visualize scenes that are only hard.
• Technical code

  • lightning - it is code that gives an accent to visual media. Lights give a video or sense of atmosphere.