MIL

• Media Languages


  Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience
• Codes

  Systems of signs that when put together create meaning
• Semiotics

  A study of signs
• Types of Codes

  • Symbolic Codes
  • Written Code
  • Technical Codes
• Symbolic Codes

  Show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc.) or iconic symbols that are easily understood
• Written Code

  Use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.)
• Technical Codes

  Sound, camera angles, types of shots and lighting as well as camera techniques, framing, depth of field, lighting, exposure and juxtaposition
• Camera Shots

  • Extreme Long Shot
  • Long Shot
  • Medium Long Shot
  • Full Shot
  • Medium Close Shot
  • Close up Shot
  • Extreme Close up Shot
• Point of View

  • Establishing Shot
  • Point-of-View Shot
  • Over-the-Shoulder Shot
  • Reaction Shot
  • Insert Shot
  • Reverse-Angle Shot
  • Hand-held Camera Shot
• Camera Angles

  • Aerial Shot
  • High-Angle Shot
  • Low-Angle Shot
  • Eye-Level Shot
• Camera Movements

  • Pan Shot
  • Tilt Shot
  • Tracking Shot
  • Zoom
• Conventions

  Standard or norm that acts as a rule governing behaviour, generally established and accepted ways of doing something
• Message

  The information sent to a receiver from a source
• Audience

  The group of consumers for whom the media message was constructed as well as anyone else who is exposed to the message
• Producers

  People engaged in the process of creating and putting together media content to make a finished media product
• Stakeholders

  Libraries, archives, museums, internet and other relevant information providers
• Media Effects on the Audience

  • Physiological
  • Cognitive
  • Beliefs
  • Attitude
  • Affective
  • Behavior
• Agenda-Setting Theory

  The media has the tendency to manipulate its way of presenting messages in order to obtain the desired reception from the audience
• Uses & Gratifications Theory

  The audience has the power to choose what kind of media they desire to consume depending on what gratifies their needs
• Commercial Opportunities

  The economy is important in maintaining stability of the society. People tend to buy products shown on media. Online Opportunities - Advertisers extend and promote products and services in the cyber world
• Conflict between Media and Stakeholders

  • Interest
  • Want-regardingness
  • Exit and Voice
• Intellectual Property

  Creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce
• Types of Intellectual Property

  • Copyrights
  • Patent
  • Trademark
  • TM
  • R
• Fair Use

  A legal principle that one can use a copyrighted work without a license for the following purposes: commentary, criticism, reporting, research, and teaching
• Netiquette Issues

  • Cyberbullying
  • Computer Addiction
  • Digital Divide