Proposed by Duval and Wicklund (1972), suggests that some situations, such as looking in a mirror, lead to self-awareness. Self-aware people feel bad because they notice any discrepancies between who they are and standards. They can either "shape up" by matching the behavior to the standard, or "ship out" by trying to escape the self-aware state.
Who am I? Lists of traits and identities. How we think about ourselves: We constantly redefine ourselves. The self is intrinsically social: Helps us to know what we should think, how we should behave and interact with others. We have a social relationship with ourselves.
Participants who were self-schematic on independence or dependence more quickly identified words associated with their schemas and were more able to recall experiences that demonstrated their schema