Maintenance by operant conditioning
-Takes place when our behaviour is reinforced or punished
-Reinforcements tends to increase the frequency of a behaviour, this is true with both negative and positive reinforcement
-In the case of negative reinforcement an individual avoids a situation that is unpleasant , such behaviour results in a desirable consequence which means the behaviour will be repeated
-Mowrer suggests that when we avoid a phobic stimulus we escape fear and anxiety successfully. This reduction in fear reinforces the avoidance behaviour and so the phobia is maintained