Milgram observed that many of his pp said they wanted to stop but seemed powerless to do so
He wondered why they remained in an agentic state. The answer is binding factors - aspects of the situation that allow the person to ignore
the damaging effect of their behaviour and thus reduce the 'moral strain' they are feeling. Milgram proposed a number of strategies that the individual uses, such as shifting the responsibility to the victim (he was foolish to volunteer') or denying the damage they were doing to the victim