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TERM 2
The Marketing Function
The Distribution Policy
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Meaning of Intermediaries
Business > TERM 2 > The Marketing Function > The Distribution Policy
19 cards
Channels of distribution
Business > TERM 2 > The Marketing Function > The Distribution Policy
39 cards
Cards (59)
Distribution is about how the business gets its goods/services to its customers. Products either get
sold
directly to customers, or
intermediaries
are used
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