MODULE 8

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kitkat

Cards (25)

  • WHY IS VIDEO IMPORTANT IN DIGITAL MARKETING? increase awareness of your brand or products, enhance engagement and customer loyalty
  • VIDEO PRODUCTION production is basically the entire process of creating a video
  • PRE-PRODUCTION; Planning stage, Vision of outcome and specification of production is defined.According to AMY FERZOCO (2015) of Catmedia the following are things involved in pre-production 1. PROJECT KICKOFF 2. PRODUCTIUON SCHEDULE 3. SCRIPT DEVELOPMENT 4. STORYBOARDS 5. GRAPHIC CONCEPTS 6. LOCATION SOCUTING 7. PROP& WARDROBE PREPARATION 8. POST-PRODUCTION PREPARATION
  • PRODUCTION; The fun part, Director keeps keen eye on every details, Guarantee the scene is relayed by the cast
  • POST- PRODUCTION; Editing stage, Audio and video are assembled based on script, Visual effects& music are added, Color & audio correction is involved
  • SIGHT - Visual aspect of video to convey message, mood, or situation (ELEMENTS OF A VIDEO/FILM)
  • SOUND Complements video as sound effects and synchronized sounds
  • VIDEO/FILM COLOR Use of color imparts impression to certain scenes
  • MOTION Film makers lead audience attention through movement
  • EMOTION The “FEELS” that allows audience to relate to the video making it engaging and interesting
  • STORYBOARDING; Part of Pre-production stage, Visual representation of video, Illustrates important scene found on AVP, Ensures there is no changes in video shoot
  • SETTING Time and location where the story occurred (ELEMENTS OF A STORY)
  • PLOT Sequence of events or the logical series of happenings
  • CHARACTER The personality that moves within the story or characteristics that embody moral and intellect
  • CONFLICT Struggle between two things or people they struggle
  • THEME Central point or belief of story where main idea is revealed or interpreted
  • NO.  Number used for sequencing events
  • CHARACTER The person. Animal. Or thing that will act in relation to the scene (it may follow through conversation)
  • ANIMATION The Visual effect
  • TRANSITION How a slide or frame move in relation to the next scene
  • CAMERA SHOOT Categorized into 4:  CLOSE UP  EXTREME CLOSE UP  MIDDLE/MEDIUM SHOT  LONG SHO
  • BACKGROUND SOUND & AUDIO Sound effects or audio backdrop that sets locale
  • THINGS TO CONSIDER IN MAKING A VIDEO  Plan and spend more time on preproduction to save money  Identify what is expected at the end to lead the focus of project  Make schedule and track things needed  Scenes should be dynamic and vibrant  Know what you want  Keep in mind the number of days allotted for the project  Don’t be discouraged with criticism
  • PROS OF VIDEO MAKING; ATTENTION GRABBING, APPEALING, CALRITY & FOCUS, POWERHOUSE OF MULTIMEDIA, SUITABLE FOR MOBILE DEVICES
  • CONS OF VIDEO MAKING; EXPENSIVE, TIME-CONCUMING, NOT SUITABLE TO ALL TYPES OF AUDINCE, HARD TO UPDATE VIDEOS OR KEEP THEM UNFADING, DIFFICULTY IN CONVEYING EMOTIONS