Watson & Rayner (1920) wanted to study the development of phobias and conducted a lab experiment with a 9 month old baby (Little Albert).
At the start of the study, Albert showed no usual anxiety about various objects. He tried to play with a white rat when presented with it at the beginning.
Whenever the white rat was presented to Albert, they made a loud noise by banging an iron bar close to Albert's ear. Albert began to display fear when he saw the rat (NS).