Blackpink Audience

• Black Pink music video "How You Like That"

  • Offers entertainment pleasures for audiences
  • Fun
  • Fast-paced
  • Bright colors
  • Dance routine
• Band image


  • Empowered women
  • Low angle camera shots
  • Strong lyrics
  • Strong body language
• Band member personalities and styles


  • Fiery reds, sexy and sultry
  • Rapping
  • Singing in feminine, girly way with pastel colors
• Tropical and exotic theme


  • Rainforest-like images
  • Flowers
  • Plants
• Music video conventions

  • Pop music (bright colors, catchy dance routines, soft focus)
  • Hip-hop and rap
  • Trap music
• High budget feel

  • CGI
  • Big set pieces
  • Multiple locations
  • Multiple costumes
• Use of English lyrics


  • Makes the song feel more sellable and potentially mainstream/westernized
  • Helps engage a wider, more global audience
• Dance routine


  • Reasonably simple
  • Repeated several times
  • Easy for fans to copy and practice
• Fans complained about use of Hindu statue


  Seen as cultural appropriation for entertainment value
• Fans complained about use of Hindu statue


  Record label re-edited video to remove the statue
• Audience interaction and social media


  • Allows fans to get social interaction gratification
  • Encourages a young, modern audience
• Band marketing


  • Used TV shows and reality shows
  • Helps appeal to mainstream audience
  • Builds fan base over time
  • Creates reputation and brand
• Traditionally passive music video audience

  This video had more active audience due to voting, sharing, liking, commenting
• Collaborations with other artists

  • Helps broaden target audience and make new fans