x Deep sea divers learned a list of words either underwater or on land and then asked to recall the words either underwater or on land, creating four conditions 1, Learn on land - recall on land 2. Learn on land - recall underwater 3, Learn underwater - recall underwater 4, Learn underwater - recall on land x Recall = 40% lower in non-matching conditions --> External cues available at learning were different from the ones at recall leading to retrieval failure