Press release

• A positive article about the enterprise that they shared depressed in hope that it will be printed. The press release is free meaning the enterprise does not need to pay for media space when the article is printed.
• Advantages

  -Advertising as the media spaces not paid for

  -Positive information about the enterprise can be published
• Disadvantages

  -The enterprise does not have full control of what is published as it can be edited

  -There is no guarantee it will be published