4th Quarter

• Types of text-based materials


  • Formal text-based materials
  • Informal text-based materials
• Formal text-based materials


  Created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state
• Informal text-based materials


  Information that comes from personal opinions
• Text media


  Publications that disseminate information through media products
• Examples of text media


  • Newspapers
  • Flyers
  • Books
  • Magazines
  • Tarpaulins
  • Advertisements
  • Television
  • Banners
  • Websites
  • Posters
• Design principles and elements in text media


  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
• Emphasis

  Importance or value given to a part of the text-based content
• Appropriateness


  How fitting or suitable the text is used for a specific audience, purpose, or event
• Proximity


  How near or how far are the text elements from each other
• Alignment


  How the text is positioned on the page (left, right, center or justified)
• Organization


  Conscious effort to organize the different text elements on a page
• Text media


  Publications that disseminate information through media products such as newspapers, flyers, books, magazines, tarpaulins, advertisements, television, banners, websites, and posters
• Design elements and principles in text media


  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Emphasis


  The importance or value given to a part of the text-based content
• Organization


  A conscious effort to organize the different text elements on a page
• Repetition

  Consistency of elements and the unity of the entire design
• Contrast


  Creates visual interest to text elements by making two elements different from each other
• Questions a text consumer should ask


  • Who or what institution is sending this message?
  • What techniques are used to attract and hold attention?
  • What is the language used by the writer?
  • What views are represented? Are they balanced?
  • How might the message be interpreted in different ways?
  • What is omitted, slurred, or added in the message?
• Components of text media and information design framework


  • Target audience
  • Author or sender
  • Key content
  • Purpose
  • Form/style
  • Format
• Typeface


  The representation or style of a text in the digital format
• A typeface is usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters
• When fonts are installed in the computer, they usually come in file formats such as True Type Font
• Text as visual


  In the absence of images or drawings, the text is the easiest way of communicating to your audience. The use of various font types can express different emotions or meanings.
• Types of Typefaces


  • Serif
  • Sans Serif
  • Slab Serif
  • Script
  • Decorative
• Combination of text elements and design helps improve understanding of the intended message towards the audience
• Understanding how these elements and designs function will lead to effective learning