Observational learning

• Identification

  > is where an individual associates themselves with a role model due to similarity or status and wants to be like the role model

  > Therefore a person is more likely to imitate the behaviours of these models
• Imitation

  > The term used to describe when an individual observes a behaviour from a role model and copies it
• Vicarious reinforcement

  > If a person sees a role model rewarded for a particular behaviour then it increases the chance that the observer will imitate behaviour to receive the same reward

  > This is indirect reinforcement
• THIS LEADS TO

  Modelling

  > This is the process of imitating the behaviour of a role model

  > From a role models view, they are precisely showing the observer a specific behaviour to be imitated