Chapter 2

Cards (10)

  • An individual who has been identified as a potential client?
    Prospect
  • A system for learning about the needs of a potential client to be a number of solutions for those needs?
    Sales Process
  • Nondirective questions that cant be answered with a simple yes or no answer; they require critical thinking to a formulate a response.
    Open ended questions
  • What is a rapport-building technique where fitness professionals walk around the gym floor talking to members without overly presenting a sale?
    Working the Floor
  • What is a relationship in which two people understand each other's ideas, have respect for one another, and communicate well.
    Rapport
  • A business management technique that helps predict how much work is needed to meet a revenue goal.
    Forecasting
  • Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition (___)
    Unique Selling Proposition, USP
  • A product or service identified by specific, unique characteristics.
    Brand
  • A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success
    SWOT analysis
  • What are the four P's of marketing
    1. P____
    2. P___
    3. P___
    4. P___
    Product, Price, Promoted, Place