> AIM - To see whether aggressive behaviour could be learned through observation
> SAMPLE - 36 boys and 36 girls (3-5 years old)
Banduras bobo doll
> PROCEDURE
> Controlled environment. Children divided into two conditions.
> In the non-aggressive condition, the children observed the model assemble toys in a quiet manner ignoring the bobo doll.
> In the aggressive condition, the children observed the model acting aggressively towards the bobo doll.
> The “model” performed new aggressive behaviours not expected of children e.g. hitting it on the head with a mallet, or punching it in the nose repeatedly.
> Verbal aggression included shouting phrases such as “sock him in the nose.”
Banduras bobo doll
FINDINGS
> Children in the aggressive condition had significantly higher physical and verbal aggression scores than the non-aggressive or control groups
> 70% of children in the non-aggressive or control groups had zero ratings of aggression
> Both genders were more influenced by the male model