voluntary participation - subjects not pressured into taking part
informed consent - subjects fully informed about objectives, procedures, possible risks, potential benefits
no risk of harm - subjects informed about objectives, procedures, no risk of physical or psychological harm
confidentiality - identity of subject not revealed
repetition
completing investigation/research multiple times because the average of the results forms better conclusions for valid and accurate results
valid
controlled variables and don't test too many hypotheses
reliability
investigation gives same result each time, works hand in hand with repetition
qualitative data
observations given
quantitative data
represented as numbers or measurements
tables must have title (variables and units included), each column has a heading, no units in the data (only in headings), data presented in columns (iv on left side, dv on right side)