Aim - investigate if significant events can create FBM.
Procedure - 80 American participants (40 Caucasian and 40 African-American). Given a questionnaire that tested memories of 10 major events - 9 being assassinations of well-known American individuals e.g., John F Kennedy, Malcom X and Martin Luther King.
Used a list made from this to create a memory questionnaire which asked participants 5 questions:
Results - Memories of events were detailed with all questions being answered.
- John F Kennedy = led to the most FBM with 90% of participants recalling this.
- African americans = recalled more civil rights leaders, 75% of black participants remembered compared to 33% white.
- For the last question asked on a self-selected FBM = most participants recalled a parents death or a relative.
Conclusion - FBM are different than normal memories, as it allows for vivid details to be remembered. There is a difference in the importance of memories between black and white participants due to cultural differences and relevance.
Ecological validity - FBM is common and happens to everyone. They are also difficult to investigate therefore questionnaires where participants can expand on answers.
self-report questionnaire = might not be accurate.
Low temporal validity - 1977, old, and asked questions about individuals who have been dead for a while. Now days media would be a bigger influence.