Module 3

• The penguin dictionary of psychology (Reber 1985) Creativity- mental process that leads to solutions,ideas,conceptualizations,artistic forms,theories or products that are unique and novel.
• Creativity- is the ability to develop new ideas and discover new ways of looking at problems and opportunities
• Innovation- it the ability to apply creative solutions to those problems and opportunities
• Intellectual property rights are the rights given to persons over the creations of their minds

  • Patents.
  • Domain names.
  • Industrial design.
  • Confidential information.
  • Inventions.
  • Moral rights.
  • Database rights.
  • Works of authorship
• Trademark- a device (such as a word) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserved to the exclusive use of the owner as maker or seller
• Copyright refers to the legal right of the owner of intellectual property.
• A patent is an exclusive right granted for an invention, which is a product or a process that provides, in general, a new way of doing something, or offers a new technical solution to a problem. 
• Design Rights -protect the appearance of a product, covering aspects such as its lines, contours, colours, shape, texture or materials, or ornamentation.
• SWOT- Strengths,Weakness,Opportunities and Threats
• PESTLE- Political,Economic, Social, Technological, Legal ,Environmental