Globalization And Media Development

• Globalization refers to the increasing integration and interconnectedness of countries through trade, investment, technology, and cultural exchange
• What does media include according to the study material?

  All forms of communication
• Globalization has expanded media reach across borders.
• Cultural dominance refers to the influence of stronger cultures on weaker ones through media.
• What is an example of cultural imperialism in media?

  American movies and TV shows
• What is the central idea of cultural imperialism theory?

  Dominance through culture
• The New World Information and Communication Order (NWICO) emerged during a UNESCO conference in Nairobi.
• Key goals of NWICO

  1️⃣ Balance media flows

  2️⃣ Encourage diverse representation

  3️⃣ Support local content
• Match the opposing views in the NWICO debate:

  Western Nations ↔️ Free flow of information

  Developing Nations ↔️ Free and balanced flow
• Deterritorialization refers to the removal of cultural expressions from their origin
• What is the role of media corporations in cultural hybridity?

  Blending global and local cultures
• What is hybridization as an alternative perspective to cultural imperialism?

  Blend of global and local cultures
• Korean dramas blend traditional Korean values with modern narratives, influencing global cultural tastes.
• Stages of media development

  1️⃣ Prehistoric (Oral) Media

  2️⃣ Written Media

  3️⃣ Print Media

  4️⃣ Electronic Media

  5️⃣ Digital and New Media
• The printing press, invented by Gutenberg, revolutionized print media
• What was a key innovation in prehistoric oral media?

  Cave paintings
• The internet transformed media during the digital and new media stage.
• What are examples of writing systems used in written media?

  Cuneiform and hieroglyphics
• Electronic media includes radio, television, and film
• Digital and new media are interactive and personalized compared to broadcast-based electronic media.
• Match each stage of media development with its impact:

  Prehistoric ↔️ Fosters community bonds

  Written ↔️ Facilitates governance

  Print ↔️ Increases literacy

  Electronic ↔️ Disseminates news widely

  Digital/New ↔️ Enables instant communication
• Media influences cultural identities by shaping values, beliefs, and lifestyles.
• American sitcoms like "Friends" promote Western social values
• How does globalization expand media reach according to the study material?

  Media platforms are accessible globally
• What is the role of artificial intelligence (AI) in future media trends?

  Personalizing content
• Match future media trends with their impact:

  AI ↔️ Tailored content recommendations

  VR ↔️ Immersive cultural experiences
• Virtual reality (VR) can foster cultural understanding by simulating cultural journeys.