The Purpose of Advertising

Subdecks (4)

Action
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7 cards
Desire
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6 cards
Interest
Business > TERM 2 > The Marketing Function > The communication Policy > Components of the marketing communication policy > Advertising > The Purpose of Advertising
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Attract
Business > TERM 2 > The Marketing Function > The communication Policy > Components of the marketing communication policy > Advertising > The Purpose of Advertising
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Cards (27)

The AIDA principles are: Attention, Interest, Desire, Action
Obtain the attention of a potential customer, spark interest in the product of service, develop desire in the customer to have what is being offered, induce action which may potentially lead to purchasing the product or service.