Media coverage and sport- P&N

• Positive- Increased exposure

  Athletes and teams gain more visibility, helping promote events and attract fans.
• Positive- Direct Engagement

  Fans can interact with players and clubs, building stronger connections.
• Positive- Instant updates

  Live scores, highlights, and news are shared quickly and widely.
• Positive- Marketing Opportunities

  Sports brands and sponsors can reach large audiences through targeted content.
• Positive- Career Promotion

  Athletes can build personal brands and attract sponsorships.
• Negative- Online Abuse

  Athletes may face trolling, hate comments, or cyberbullying.
• Negative- Privacy issues

  Personal lives of athletes may be exposed or invaded.
• Negative- Distraction

  Focus may shift from performance to maintaining an online image.
• Negative-False Information

  Rumours and fake news can spread quickly, damaging reputations.