W4

• AUDIENCES

  are formed from either or

  both of two factors:

  social context and a

  response to media

  content.
• SOCIAL POSITION

  The status that a person enjoys in a communication context. One may be a president or leader, middle manager, a colleague or co-equal, or a subordinate in an organization of

  community.
• EDUCATION LEVEL

  May suggest the reading skills and

  healthy literacy and ability to engage with more complex topics – new and even unfamiliar.
• AGE RANGE

  Can affect choice of

  communication format or

  distribution. The communication

  materials may be relevant to

  people of all ages but the age of

  the audience may affect the

  communication format or

  distribution channels.
• RANGE AND ETHNICITY

  Is an important consideration in

  communication particularly in

  deciding on graphics and

  photos.
• PRIMARY LANGUAGE

  Has to be considered if the message is to

  be more effective. If the language used is

  different from the one used by the target

  audience, there is a need to translate the

  communication materials into the

  primary language.
• JOB TYPE

  For an audience without access to

  their own computers,

  disseminating the materials

  through an internet site or email

  messages may not be effective.
• INFORMATION SOURCES

  Matter for they affect the format and distribution of

  the communication materials and also the medium they trust.
• INDIVIDUALS AS AUDIENCE

  Communication provides individuals with

  ways to end and receive messages, a need

  that must be satisfied for survival.
• GROUPS AND ORGANIZATIONS

  The family, which is the matrix or the

  “womb” that gives birth to power

  relations in society, is the basic unit that

  is helped by communication.