Desire

• The business can nurture consumer desire after it has successfully grabbed consumer attention and maintained an interest in the product or service
• Positive arguments are used to build up the desire for the product or service
• Promoting desire can include adding additional features that customers already know about the product or service
• Numerous benefits of the product and service are emphasised to maintain desire.
• Desire is achieved when the business can establish an emotional connection between the product and customer
• This stage is effective in providing the platform for the customer to make the final decision, which is to take action.