Conformity refers to when a person changes their behaviour or beliefs in response to group pressure from a majority
Types of conformity are compliance identification and internalisation
compliance is when the individual publicly changes their behavuir in the presence of the majority despite maintaining a different private view
Compliance happens because individuals want to fit in
Compliance is a temporary chance in that the individual returns to their original behaviour when the majority are no longer present
Identification is when an individual changes their behaviour and belief both publicly and privately
Identification happens because as a member of a group they recognise they have a role to play, so they look to the group for guidance on how to behave
Identification is a temporary change in thay is the indivi leaves the group they will return to their original behaviour
Internalisation is when you publicly and privately chnage your behaviour and belief
International happens because they believe the majority are correct and so adopt their views into their own belief sustem
Internalisation therefore results in a permanent chnage in that the person will continue to show this belief or behaviour even when the majority are no longer present