Qualitative research technique involving conducting intensive individual interviews with a small number of respondents to explore perspectives on an idea, program, or situation
To get basic information about skills, qualifications, and interest in a position (e.g. for hiring managers to learn about personality and determine qualifications)
As future entrepreneurs, you can identify the materials and procedures using IPO: Input (ingredients, materials needed to make product), Process (methods to make product), Output (the product itself)