Finals

• CORPORATE COMMUNICATION is a management function that offers a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining favorable reputations with stakeholder groups upon which the organization is dependent
• characteristics and key concepts of corp comm

  • It is a management function
  • It is complex in nature
  • It demands an integrated approach
• Mission

  
  

  Overriding purpose in line with the values or expectations of the stakeholders
• Vision


  Desired future state; the aspiration of the organization
• Corporate objectives and goals


  Precise statement of aims or purpose, short-term statements of direction, in line with the formulated vision, and that are to be achieved by strategic initiatives or strategies
• Strategies


  Ways and means in which the corporate objectives are to be achieved and put into effect, often specified in terms of specific organizational functions (e.g., finance, operations, human resources, etc.)
• Corporate identity


  Profile and values communicated by an organization
• Branding


  Intends to increase visibility and promote strong brand recall
• Corporate image


  Immediate set of associations of an individual in response to one or more signals or messages from or about a particular organization at a single point in time
• Corporate reputation


  An individual's collective representation of past images of an organization – induced through either communication or past experiences – established over time
• Stakeholder


  Any group or individual who can affect or is affected by the achievement of the organization's objectives
• Public


  People who mobilize themselves against the organization on the basis of some common issue or concern to them
• Market


  A defined group for whom a product is or may be in demand [and for whom an organization creates and maintains products and services]
• Issue


  An unsettled matter [which is ready for a decision] or a point of conflict between an organization and one or more publics
• Communication


  The media that are used to communicate with internal and external groups
• Integration


  Act of coordinating all communication so that the corporate identity is effectively and consistently communicated to internal and external groups
• Organization a group of people who form a business, club, etc. together in order to achieve a particular aim.
• Communication the successful conveying or sharing of ideas and feelings.
• Organizational Communication- the overall pattern, networks and systems of communication within an organization.
• Forms of Communication

  • Formal Communication communication that takes place within prescribed organizational work arrangements.
  • Informal Communication communication that is not defined by an organization structural hierarchy.
• FORMAL COMMUNICATION

  This type of communication is also required to meet legal requirements. For example, work arrangements as well as safety rules and guidelines have to becommunicated to the employees in a formal way (emails, printed documents).
• ADVANTAGE OF FORMAL COMMUNICATION IN ORGANIZATION?

  1. Authority: Formal communication ensures a proper channel of information flow between the superior and their corresponding subordinates. This results in a clear establishment of line of authority and workflow. Making responsibilities clear for subordinates is very efficient in this form of communication.
• ADVANTAGE OF FORMAL COMMUNICATION IN ORGANIZATION?

  2. Effective and clear communication: The communication is a direct transfer of information between the managers, employees and the organization. This brings clarity to the responsibility and what is expected of them for the welfare of the organization. This also establishes clarity on when and where information download is required to perform a job.
• ADVANTAGE OF FORMAL COMMUNICATION IN ORGANIZATION?

  3. Order of information flow: This form of communication establishes an orderly information flow. Working on an environment where the information flow is from different places in an unorderly manner creates ruckus and chaos. This brings down the efficiency of the work. Maintaining a formal communication helps in having an orderly information flow as the line of superiority is established in this way.
• ADVANTAGE OF FORMAL COMMUNICATION IN ORGANIZATION?

  4. Single source of information: The work of the employee is solely dependent on the cross functional support and the information flow between the teams. Any decision and results are based on the information received. Formal communication emphasizes on having not only orderly flow of information but also ensures that the information has an easily accessible single knowledge base which can be trusted based on facts.
• INFORMAL COMMUNICATION?


  This type of communication is the opposite of formal communication. It is also known as "grapevine communication". In essence, it includes dialogues, chats, phone conversations as well as the "water cooler talks" that usually take place near the coffee maker that don't rely on any formalities
• ADVANTAGE OF INFORMAL COMMUNICATION IN ORGANIZATION?

  • One of the top advantages of informal communication is the fact that it is a faster way of sharing information in the workplace.
  • It also helps share and develop new ideas to improve products as well as internal or external processes.

  But the grapevine can also be activated by gestures and body language.

  Purpose:

  1.      Social Interaction

  2.      Enhance organizational performance
• Communication Flow in Organizational Communication?

  ·         Downward communication

  ·        Upward communication

  ·         Lateral communication

  ·         Diagonal communication
• downward?


  manager

  to

  supervisor

  to

  workers
• upward?


  workers to supervisors to managers
• lateral?


  workers to workers

  managers to managers

  supervisors to supervisors
• diagonal?


  cross functional from differing level of employees
• Speech


  The faculty or act of manner of speaking
• Speech


  The thing or remark said
• Speech

  A brief statement on foreign and domestic affairs and on the chief measured prepared by government and read by sovereign in person or by commission at opening of parliament
• Speech

  The language of a group, region or nation
• Speech


  The communication of ideas and feelings by means of visible and audible symbols originating in the speaker
• Whether speech be private or public, original and interpretative, it is ALL oral communication, dealing with thoughts and ideas, employing symbols– sounds, words, inflections, gestures
• Skills in using these symbols is important- for the speaker's ideas to get through to the listener, and for the listener to interpret the ideas coming his way
• WHEN IS SPEECH (ORAL PRESENTATION) GOOD?

  ·         The nature of the response (by the result of the speech on the listener.

  ·         The soundness of the speaker’s position (by the truth of the speech).

  ·         The motives and intentions of the speaker

  The principles of the art of good speech