A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
Text
Text is very POWERFUL
Text is available in different sources whether it is formal or informal
Formal text-based materials
Created and distributed by established institutions and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state
Informal text-based materials
Come from personal opinions or views on different issues and processes
Text
Text can be as short as a such as a single sentence or phrase, or they can be as lengthy as news articles or investigative reporting
Typeface
Refers to the representation or style of a text in the digital format
Types of typefaces
Serif
San Serif
Slab Serif
Script
Decorative
Serif typefaces
Connote formality and readability in large amount of texts
Serif fonts give a classic or elegant look when used for title or heading
San Serif typefaces
Bring a clean or minimalist look to the text
Used for clear and direct meaning of text
Give a modern look and is used primarily in webpage design
Slab Serif typefaces
Carry a solid or heavy look to text
Can be used for large advertising sign on billboards
Script typefaces
It is a brush-like strokes
Decorative typefaces
Known as display text
Caters a wide variety of emotions or themes
In the absence of images and drawings, text is the easiest way of communicating to your target audience
Visual information and media
Visual media are sources of data or information in the form of visual representations
Use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images
Visual media
Refers collectively to all media technologies that are intended to reach a large audience via visual communication
Types of visual media
Photography
Video
Screenshots
Infographics
Data Visualization (charts and graphs)
Comic Strips/Cartoons
Memes
Visual note-taking
Formal visual media
Produced by formal organizations such as schools, government, and established media/publishing outfits
Informal visual media
Other visual media that are not formally produced
Purpose of visual information
To gain attention
Create meaning
Facilitate retention
Audio information and media
Refers to materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of sound
Types of audio media
Analog
Digital
Hearing
Simply the act of perceiving sounds by the ear. Hearing simply happens
Listening
Something the listener consciously choose to do. Listening requires concentration so that your brain processes meaning from words and sentences. Listening leads to learning
Types and categories of audio information
Radio broadcast
Music
Sound recording
Sound clips/effects
Audio podcast
Different ways of storing audio media
Tape
CD
USB drive
Memory card
Computer hard drive
Internet/cloud
Audio file formats
MP3
M4A/AAC
WAV
WMA
Characteristics of sound
Volume
Tone
Pitch
Loudness
Motion information and media
Refers to materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of moving text and images
Motion media
A form of media that has the appearance of moving texts and graphics on a display. Its purpose is to communicate information in multiple ways
Characteristics of motion information and media
Communicates message to large, heterogeneous, and anonymous audiences
Communicates the same message to mass audiences simultaneously, sometimes in public, other times in private
Multisensory such that the audience's sight and hearing are stimulated in concert
Formal, authoritative channel of communication
Instrumental in behavior and attitude modification
Confers status upon issues, persons, organizations, or social movements
Formats of motion information and media
Film
Motion information and media
To communicate information in multiple ways
Motion information and media
An integrated sight-and-sound kinetic media
Motion information media formats
Film (Short Film, Documentary Film, Animation)
Motion Pictures in Television (Commercial Advertisements, Philippine Drama, Reality Shows, Game Shows, Talk Shows, Television News)
Interactive Video (Customizable, Conversational (Videoconferencing, Videophone), Live Stream)
YouTube
Motion information and media according to purpose
Education
Entertainment
Advertising
Motion information and media according to source
Personal
Social media
Media companies
Motion information and media according to audience
Private
Public
Directed
General
Formal motion media
Created by professionals who follow industry standards in creating, editing and producing motion media
Informal motion media
Created by individuals often for personal use
Manipulative information and media
Materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of interactive and hands-on media