Good/service differentiation

Cards (2)

  • Differentiationv- product
    Product differentiation means distinguishing products in some way from its competitors
    Operations manager can opt to use strategies of competing in markets based on product differentiation (being unique/different) through better quality (low-quality model that’s affordable and the other way around), faster delivery, product features (one basic variety and then increasing complexities of options), product quality, clever design, new technology and augmented features (cars have gps, headlights, safety features)
  • Differentiation - service
    Service: varying the amount of time spent on a service, varying the level of expertise brought to a service, varying the qualifications and experience of the service provider and varying the quality of materials/technology used in service delivers