Data types

• Define Qualitative data

  Qualitative data – non numerical and often descriptive
• Evaluate Qualitative data - Strength

  • Rich in-depth data about participants which help us gain meaningful understandings and explanations for behaviour
• Evaluate Qualitative data - Weaknesses

  • Can’t complete a statistical analysis
  • More time consuming to analyse
  • Harder to identify patterns and trends
  • Harder to replicate
  • Harder to compare results
  • Difficult to make objective conclusions as the data is open to interpretation and researcher bias
• Define Quantitative data

  • Quantitative data – numerical data
• Evaluate Quantitative data - Strengths

  • Easy to see patterns and trends
  • Easier to replicate
  • Can complete statistical analysis
  • More objective – less open to interpretation and researcher bias
  • Faster to analyse
• Evaluate Quantitative data - weakness

  •  Not in-depth data so no meaningful understanding is gathered. Doesn’t provide explanations for behaviour