Basic requirements or necessities that individuals or groups have in order to survive or thrive. In the context of products, needs refer to the problems or challenges that consumers face, which the products are designed to address.
Competitive environment
A market with a lot of competitors
Large number
Many businesses operating in this market, all trying to attract customers and make sales
Innovation
Developing new products or services that are not currently offered by competitors
Quality
Offering higher quality products or services than competitors
High-quality products or services can help build a strong brand reputation
Entrepreneurial venture
A business or initiative started by an entrepreneur to make a profit or create a social impact
Innovation and risk-taking
The development and implementation of new ideas, products, or services that require a certain level of risk-taking
Organization and management
The process of arranging and coordinating resources, including people, finances, and technology, to achieve the enterprise's goals
Value creation
The process of generating benefits for customers, employees, and stakeholders through the entrepreneurial venture
Legal and regulatory risk
The risk of non-compliance with laws and regulations, leading to legal and financial consequences
Personal risk
The risk of burnout, stress, and strain on personal relationships due to the all-consuming nature of entrepreneurship
Operational risk
The risk of encountering challenges in managing operations, such as hiring, cash flow, and unexpected issues
Gap in the market
An area in the market where there is a demand for a product or service, but no existing solution is currently being offered. It's an opportunity for a business to introduce a new product or service to meet that demand.