Surveys

• AO1

  • Self-report data from a specific population.
  • Gathers data by asking questions to a large number of people, using written questionnaires and/or face-to-face interviews.
  • Questions can be open or closed.​
  • Interviews can be structured or unstructured.
• 2 types of survey

  Questionnaires and Interviews
• 2 types of questions

  Open and closed
• 2 types of interview

  Structured or Unstructured
• Types of bias

  Participant (social desirability/demand characteristics)

  Researcher (question construction/researcher bias/subjective)