Innovative companies spend time and money on research and development (R&D)
R and D helps businesses to create leading-edge technology, and to create innovative products and solutions
Government encourages R&D, and may offer taxation incentives and grants. These incentives and grants assist businesses to invest and allocate resources into R&D.
A central aspect of R&D is ascertaining what consumers want and assisting to create products that meet their needs
Helps the business to maintain its relevance and dominate their market, keeping up with consumer demand and preference
