Conformity

• Social group

  is a group of 2 or more people who share the same interests and the same common identity.
• Social role

  behaviours and beliefs that are expected from a particular person within a social group that has a particular position within the group.
• Social norms

  unwritten roles of how a social group is expected to behave
• majority and minority

  majority has more members in their group than the minority
• public attitude 


  what you tell others about how you feel
• private attitude 


  how you feel deep down.
• compliance


  the minority agrees with the majority publicly to avoid ridicule or social rejection but they still uphold their own opinions so they don't agree privately so their attitudes don't change
• Identification 


  you conform to imitate a role model of a social role because it is desirable and admirabale to you. So you agree publicly, privately but your attitudes can change because you can stop liking the role model or the social role.
• internalisation


  the minority conforms to the majority because they think that they are correct. They agree publicly, privately and their attitudes do not change, even if the majority do not agree anymore. This is the strongest type of conformity
• weakest to strongest type of conformity

  compliance, identification, internalisation