2017

• Context


  Took place after May announced a snap election in efforts to strengthen her mandate on Brexit
• Results

  • Conservatives won 317 seats with 42% of the vote
  • Labour won 262 seats with only 40% of the vote
  • Turnout was 68% (highest since 1997)
• Governing Competence


  May was incredibly far ahead in the polls, some believed she could get a 200 seat majority
• Manifesto


  Conservatives: increase NHS spending, cut net migration

  Labour: scrap tuition fees, nationalise water and more free childcare
• Leadership


  May was seen as robotic ('Maybot'

  Corbyn was seen as radical and weak
• Issue Voting


  Brexit was the main issue with conservatives wanting to get it done and labour wanting a second referendum
• Campaign


  Conservatives tried to promote May as a strong, stable leader but failed to

  Corbyn appealed to young people with slogans like "For the many not the few"
• Media


  May didn't attend debates causing Carolyn Lucas to say "The first rule of leadership is to turn up". She also received the 'Maybot' nickname from the Guardian, though newspapers were in decline