Media and Information Language

• Literal meaning of the media?

  denotative
• Various interpretations that media suggests to the audience which are often associated with culture, values, beliefs, etc?

  conotative
• It is the way in which the meaning of a media text is conveyed to the audience. It is conveyed through media codes and conventions?

  media and information language
• The system of signs and symbols in media that when put together create meaning?

  Media codes
• Tools used to construct or suggest meaning in media forms and product that have a commonly established meaning to the target audience?

  Media codes
• are structure and arrangement of signs that are decoded to produce meaning?

  Media Codes
• -the generally accepted ways of presenting messages in media?

  media conventions
• refers to a class or category of artistic endeavor having a particular form, content, technique, or the like?


  genre
• 3 types of media codes?


  symbolic codes, written codes, and technical codes
• This type of code is all about association and connotation reflected in the physical aspect of the objects, colors, or even animals?

  symbolic codes
• Symbolic codes may also take in a form of setting, clothing, non-verbal gestures like facial expression and tone.
• give the meaning ?

  
• give the 4 types of symbolic codes?

  setting, mise en scene, acting, and color
• The time and place of the narrative?

  setting
• The setting must always fit your message.
• mise es scene is a french term
• "everything within a frame"
• It includes in the mise es scene the following:?

  set design, makeup, costumes, props and accessories
• The performing art in which movement, gesture, and intonation are used to realize a fictional character for the stage, for motion pictures, or for television?

  acting
• creating tension and advancing the narrative?

  acting
• Has highly cultural and strong

  connotations?

  colors
• identify the color:

  
• formal written language

  used in a media product?

  written codes
• Written codes include printed language which

  is text you can see within the frame and how it

  is presented, also spoken language which

  includes dialogue and song lyrics.
• In print media,

  newspapers use

  simple texts and easy to read and

  the choice of words is formal.
• Are codes that are specific to a media

  form and do not live outside of them?

  technical coded
• Are ways in which equipment is used to tell the story.
• the technical codes include the ff:?


  camera work, sound/ audio, editing, and lighting
• Refers to how the camera is operated, positioned and moved for specific effects?

  camera work
• 3 types of camera work?


  camera shots, camera angles, and camera movements
• write the 7 types of camera shots?

  extreme long shots, long shots, medium long shots, full shots, medium short shots, close-up shot, and extreme close-up shots
• what shot is referring to the photo below

  
• a shot of a hand, eye, mouth, or any object in detail?

  close shot
• a full-screen shot of a subject’s face showing the finest nuances of expression?

  close-up shot
• shows a subject

  down to his/her

  chest/waist?

  medium close shot
• a view of a situation or setting from a distance?

  long shot
• shows a group of

  people in interaction

  with each other?

  medium long shot
• Also called extreme wide shots such as a

  large crowd scene or a view of the scenery as far as the horizon?

  long extreme shot
• a view of a figure’s entire body in order to show action and/or a constellation group of characters?

  full shot
• often used at the beginning of a scene to indicate the location or setting, it is usually a long shot taken from a neutral position?

  establishing shot