Quality assurance is where a business achieves a high standard of quality in the production of a good or service as assessed by an independent body. Businesses will be assessed against a cycle known as PDCA, Plan, Do, Check, Act. It helps the business to become more effective because it ensures that the operations system meets an independent standard, resulting in better quality, an improved reputation and higher profits. Improves efficiency because it results in errors being rectified early, resulting in less wastage.