Zimbardo had high control over certain variables such as the selection of participants
Zimbardo randomly allocated participants to the role of prisoner or guard which increases the internal validity of his study and strengthens his procedure and provides good support for his theory that individuals do conform to social roles
The problem of demand characteristics - participants may have guessed the aim of the study and acted in the way they thought the experimenter would want
One guard deliberately 'played' his role based on a prison guard in the film 'Cool Hand Luke', suggesting conformity was to please the experimenter not real conformity to social roles
Many ethical issues - participants were not protected from psychological harm, with one participant suffering such acute anxiety that they asked to be released, and participants were humiliated when instructed to complete dehumanising tasks
Similarities between guard behaviour in the SPE and the dehumanising and violent behaviour by the US military police towards Iraqi prisoners at Abu Ghraib
Suggests there is external validity to Zimbardo's study as there are real life examples of such behaviour
Some guards were tough but fair; some were brutal yet others rarely exerted control over the prisoners. Some were even considered 'good guards' and did the prisoners small favours
This suggests that situational factors may only influence the behaviour of certain individuals, meaning situational factors are a stronger influence for some individuals and dispositional factors affect others more greatly