Taking in information from our environment through our senses (sights, sounds, etc.) and changing this information so that it can be stored in the brain
The multi-store model of memory has been criticised for being oversimplified, for example it does not distinguish between elaborative and maintenance rehearsal or explain why the former leads to greater recall
The multi-store model can provide practical ideas for how to remember things more effectively, for example we need to pay attention when information is presented to us
Bartlett found that participants remembered the story 'War of the Ghosts' differently, shortening it and changing details to fit their own cultural experiences
Interference is when we have difficulty recalling information due to other information getting in the way, it is more likely to happen when the two memories are similar
False memory is where people either remember things that didn't happen, often because they have been implanted, or remember them differently from the way they really were