Business Objective and Growth

• Consumers objectives


  Consumers want lower prices, better customer service and quality, and they also care about social and environmental causes
• Why firms grow


  Make more money

  Gain monopoly power

  Greater security
• Organic Growth


  Firm grows by increasing their output
• Horizontal Integration


  Firms in the same industry at the same stage of production integrate
• Conglomerate integration


  Firms in different industries with no obvious connections integrate