Bandura’s social learning theory

• Social Learning theory


  People learn by watching the behaviour of others and imitating it
• Social Learning theory


  • Includes aggressive behaviour
  • The people we imitate are called 'models' as we model our behaviour on them
  • We won't just model anyone's behaviour, they must have higher status than us such as a parent or other family members, and influential peers
  • Behaviour can also be modelled off cultural symbols such as television and books
• Observational learning


  Viewers learn behaviours from watching others and may imitate them; many behaviours are learned from the media
• Model


  A person who is observed and/or imitated
• Bobo Doll Experiment


  Aimed to show if the children would show aggressive behaviour toward the doll if 'modelled' by an adult
• Evidence for Social Learning theory came from a series of famous experiments conducted on 4-5 year olds using a Bobo doll